The end of the half term holiday’s saw the official launch of this year’s Fairtrade Fortnight. And as licensee’s of the Fairtrade Foundation (all Piccalilly’s organic cotton clothes come with the Fairtrade stamp of approval that producers in developing countries are getting a better deal) we were asked to attend the official launch on London’s South Bank and preview our new spring ranges. We weren’t the only one’s attending – it was estimated about 8000 people attended and celebrities included Harry Hill (and his nuts!) who held a Harry’s lookalike competition, plus a load of dancing banana’s and a badger! It was a great day and Piccalilly managed to preview their new photographic exhibition too ‘Fair trade – In The Frame’ – the response was phenominal and we can’t wait for the big launch in May. It was also a great day because there were LOADS of scrummy free samples from Fairtrade producers including bananas (of course), chocolate, coffee and even candy floss made from Fairtrade sugar – delicious! Here’s to the BEST Fairtrade Fortnight EVER!