Saturday 11th May is World Fair Trade Day, the event is both an global celebration of fair-trade, and endeavours to raise global awareness of fair trading of products, from chocolate to clothing! Endorsed by the global authority on fair trade, The World Fair Trade Organisation (WFTO), the event will connect over 450 member organisations in over 76 countries. This comprises of fair trade producers, suppliers and customers to name but a few. Celebrations in various countries on the day will include tree planting in Kenya, in Europe there will be live music and campaigning not to mention a world record attempt in Norway to collect as many people as possible in a humongous fair of fair-trade pants! Read more about World Fair Trade Day here:
In light of the event, as a caring bunch here at Piccalilly felt it a good time to celebrate too, and shout about our remarkable commitment to ethical business practice. Our organic cotton baby and toddler clothing is of the highest ethical standards, in that it is more important to us as a brand to ensure fair treatment and a sustainable livelihood to all the small suppliers involved within our transparent supply chain in order to provide the highest quality products that are kind to children’s skin. This is opposed to a compromise on quality through lower commodity prices unfair treatment of garment workers and inclusion of chemicals and irritants, which is commonly seen within typical mass market clothing supply chains. So what goes on behind the scenes at Piccalilly?
Our Cotton – Chetna Organic, India
Piccalilly’s 100% organic cotton is sourced through Chetna Organic, a pioneering organic cotton project spread throughout India. Chetna encourages entrepreneurship among workers; the project is 100% farmer owned, and they are 20% shareholders within our manufacturing business. Cotton crops are not treated with pesticides but instead use organic methods of farming. This alternative is advantageous to all involved within the product cycle. Firstly, to cotton worker’s health and wellbeing as they aren’t at risk of inhaling dangerous chemicals, or getting in a cycle of debt purchasing these unnecessary expensive materials. Organic cotton farming also benefits our end users, babies and toddlers who enjoy super soft cotton that is durable, and free from harmful chemical residues that can cause nasty irritations and trigger allergies.
Check out Chetna Organic for yourself: http://www.chetnaorganic.org.in
Our manufacturers in India are committed to maintaining a safe working environment that pays fair wages, and is free of child labour – audited through FLO Cert, SA80000. Employees enjoy free meals and healthcare for themselves and their families, as well as strong opportunities for progression and development within the organisation.
In summary, Piccalilly’s brand values genuinely and openly concern themselves with where our products are sourced, consider all involved along the supply chain, with an underpinning commitment to the highest quality products for our consumer.
You can meet our makers and listen to their stories by checking out ‘Fairtrade in the Frame’
Don’t forget to visit us at www.piccalilly.co.uk to browse our eco- fabulous organic cotton ranges for Spring/Summer 2013 as always manufactured to the highest ethical standards.